Driving traffic and conversion are two main goals for an
online store.
A few years back, both of these tasks were difficult because
marketers had no idea how to handle visitor’s traffic on the site and convert
them into sales.
Facebook ads, LinkedIn ads, Instagram ads were not around to
push visitor’s traffic to a page.
Today marketers have a lot of avenues to drive traffic and
upscale sales. Luckily, landing pages is one of the marketing tools that is
designed to capture a visitor’s information in exchange for an offer, so
marketers can convert visitors into leads and ultimately sales.
Now, anyone looking for leads on the internet can create a
landing page on its own with the help of landing page builder. Yes, landing
page building software is the magic answer to all of our conversion problems.
What Is Landing Page Builder?
A landing page builder is a software that helps you designed
beautiful landing pages to drive visitors to one specific action. The action
could be signing up for a free trial software, newsletter, download an
e-book, and registering for an event and
much more.
Landing page builders come with easy to work tools and
readymade designer templates that are stunning. Even a non-technical person
with zero experience can design a landing page without having to learn any
designing course. The drag and drop editor help edit a design, including CTA,
image, text, and color options to customize your landing pages.
Bonus point is that you can do it all without writing one
line of code. You don’t need to know HTML, JavaScript, PHP, or any other
technology to get the most out of the platform.
Just imagine without the help of IT professionals or
developers, you have the power in your hand to design the landing page exactly
the way you want to. Having the ability and freedom to create landing pages
with forms, images, and sales funnels is a fantastic solution to increase the
rate of conversions.
Best Landing Page Builder Softwares for 2019
There are several landing page builders to quickly design a
high-converting landing page for any idea and purpose. You can create a landing
page for a targeted offer that you want visitors to see.
If you are thinking, which landing page builders you should
look for to design a landing page, then this article is going to help you the
most.
4.5M monthly visits I 60,500 customers in over 100
countries I 150 HubSpot user groups
Hubspot is one of the most popular names in the list of
landing page builder. It provides an array of tools to build effective landing
pages all by yourself.
You can add forms in one click, and automatically change the
content. This landing page builder is slick and easy to use.
One of the most important feature of Hubspot is its
capability for personalization to individuals, utilizing your existing HubSpot
contacts and data.You can display personalized content, CTAs, and forms for
each and every visitor. When you tailor landing page content to individual
visitors, your conversion rates will skyrocket.
Hubspot has been helping companies in their online marketing
efforts. Analyzing, testing, and optimizing landing page performance is also
available in Hubspot. Before publishing your landing page, it gives a
“Preview” option to check how your page would look on different
devices.
It’s an all-in-one inbound marketing software to launch
well-designed landing pages in no-time. The software is suitable for
individuals and bigger companies to create and test beautiful landing pages to
generate leads.
Free Trail
A free 30-day trial.
When you sign up, you have to provide all your business
information.
Templates
More than hundreds of templates to choose from Hubspot
marketplace. And, all the templates are fully responsive and works well in all
devices such as smartphones, tablets and desktops.
Pros
• Neat editor.
• Directly
integrates with Hubspot’s other powerful tools.
• Easy to
personalised the page using CRM data.
• Your landing page
can integrate social media and networking websites.
• Highly responsive
templates.
• Advanced
analytics tools and testing software.
Cons
• Restrictions on
template customization.
• Quite invasive
and HubSpot sends you tons of emails since you signup.
Instapage is another leader for landing pages in the market.
As the name suggests, Instapage is all about instant speed. Yes, the process of
creating landing pages is super-fast with a user-friendly drag-and-drop
interface.
Instapage comes with a host of plugins for maximum
customization and offers a simple analytics tool and report generator. You can
add your choice of forms, titles, images, and videos without any coding. You
can easily integrate landing pages into your website.
Another key advantage of Instapage? They offer a variety of
solutions for Google ads, Facebook ads, and Retargeting ads. It means you can
quickly tie the landing pages to these points and create custom landing pages
to match the ad campaigns you are running.
Free Trial
Yes, 14-day free trail. If you haven’t signed up for a paid
plan before your free trial ends, your pages will be unpublished.
Templates
You can build personalized, mobile-responsive, and
conversion-optimized landing pages and go live in a matter of minutes by
choosing from more than 200 templates.
Instapage’s templates can meet a variety of goals from lead
generation to webinar registrations, and app downloads. They are categorized by
use, saving you time and refining your choice to the most relevant options.
Pros
• Super-fast
landing page creation.
• Powerful
drag-and-drop editor.
• Pixel perfect
design.
• Clarity of
Instapage’s performance analysis reports.
• Easy integrations
with other platforms.
Cons
• Not flexible as
Unbounce.
• No popup options.
• A/B testing
functionality only available from the “Optimizer” package.
As the name suggests, Leadpages help your business to take
the lead. The LeadPages builder is in great demand among creators of landing
pages. Why? Because, it is one of the most affordable landing page building
platform that offers you the tools to publish high-converting landing pages for
your lead-generation campaigns.
LeadPages is clear and intuitive. At the heart of Leadpages
is the Leadpage Editor, an easy to use drag-and drop interface that enables you
to work with templates and edit the details as needed. You can add lots of
items including titles, images, videos, forms, buttons and much more.
Free Trail
Yes, 14-day free trail.
Check the tool out for yourself with the free trail.
Templates
LeadPages provides a wide range of templates and can be
filtered by industry. It offers 160 free
templates to work with the chance to buy other templates with more advanced
features. Templates are sorted by conversion rate which is quite useful. They are responsive so mobile users wouldn’t
have a problem viewing your landing pages even when they are on their phones.
Pros
• Low starting
price.
• Great editor with
drag and drop functionality.
• Integrated
Facebook ad builder.
• Quality A/B
testing and analytics feature.
Cons
• Not all templates
are free.
• Limited
customisation.
• A/B testing,
email triggers, and certain integrations are only available on higher-tier
plans.
• Lacks
enterprise-grade security and personalization.
92.6K Users I 879M Contacts I 5.21M Funnels I $3.6B
Processed
ClickFunnels is a platform for building sales funnels that
quickly capture your visitors’ contact information, so you can generate new
leads to follow-up with again and again, even after they leave your page.
It provides an out-of-the-box solution that anyone can set
up landing pages in a few minutes.
You can use ClickFunnels to build landing pages, squeeze
pages, webinars, membership forms and every type of sales funnel you can think
of.
You can design and test landing pages for your site and
customize the pages at a high rate of speed. It serves both beginners and more
experienced users.
With its ability to create complete sales funnels,
ClickFunnels is the great landing page builder.
Free Trail
Clickfunnels offers you 14-day free trail where you can have
a look at all the available features, solutions and tools.
Templates
ClickFunnels give you access to a selection of templates
that are well tested and proven to work efficiently and responsively.
ClickFunnels has 22 types of professional templates that can be used
successfully for any business entity. The funnels are classified into four
categories- lead capture funnels, sales page funnels, event funnels, and
Membership funnels.
Pros
Simple drag and drop webpage editor.
Quickly build sales funnels that convert.
Smart shopping cart with 1 click upsells.
Email and Facebook Marketing Automation.
Everything organized in one simple dashboard.
Provides an out of the box solution for
beginners.
Designed for 3 main goals- generating leads,
generating sales, and running an online event.
Includes many types of pre-built funnels from
billing pages to opt-in pages.
A/B testing.
Cons
Less customization than other landing page
builder.
Fewer features included than Enterprise-grade
software.
Unbounce is probably the best all-around builder in the
market. You can build landing pages that prompt your visitors with one focused
goal instead of leaving them to wander a site full of distractions. You can
optimize landing pages for conversations quicker than your developer – no
coding skills required.
It provides a simple, drag and drop user interface so you
can move landing page elements around, add marketing text, design calls to
action, and even include your own images.
Unbounce is a conversion platform and makes it easy to
deploy pop-ups and sticky bars that can get you even more engagement with
people in your target market.
Free Trail
Get full feature access to any plan with a 14-day trial.
Create and publish as many landing pages as you like and cancel anytime.
Templates
With over100+ AI-powered templates, you can bring any
campaign vision to life in a fraction of the time. You can choose a template
based on your industry, campaign or conversion goal. You can design pages that look and act 100%
the way you want them to in all devices.
Pros
Fully featured, powerful, flexible editor.
Awesome solution for marketers with very little
coding skills.
Offers a popup solution and sticky bars.
Plenty of integration options.
Dynamic text replacement for SEM campaigns.
Includes popups and sticky bars as part of the
plan features.
Best A/B testing to see exactly what’s working.
Cons
No grids or rulers when designing pages.
Expensive especially if you need
Enterprise-grade features.
Wishpond’s simple drag and drop WYSIWYG editor makes it easy
for any marketer to create responsive landing pages, without the need for
designing skills or programming knowledge.
You can publish your landing page anywhere, including your
website, WordPress, and Facebook.
The Wishpond’s built-in popup tool allows converting more of
your visitors by adding popups, welcome mats, slide-in popups, and opt-in bars.
You can customize your forms to collect information from
your leads, which is relevant to your business’ needs.
Free Trail
You can enjoy a
14-day free trial. If you want to leave Wishpond during the 14-day trial
period, you can cancel without being charged.
Templates
Wishpond offers over 100 mobile-friendly landing page
templates designed to fit any industry, any business. You can simply drag and drop elements such as
text boxes, images, videos, social media buttons, forms, etc. to create your
landing page.
With more than half of your website visitors arriving via
mobile, the templates are mobile-responsive. Wishpond’s templates look great on
every device- desktop, tablet, and smaprphone.
The WYSIWYG editor lets you customize colors, font, and all other
elements of the landing page.
Pros
Drag and drop WYSIWYG editor.
Has powerful optimization tools.
300+ integrations including email, analytics,
sales, payment & collaboration apps.
Create popups and run basic automation tasks
with ease.
A/B split testing and real-time analytics.
Pricing based on number of leads, not features.
Cons
Not a dedicated landing page tool.
Has limited customization.
A/B testing and custom JavaScript not available
on all plans.
180 countries I 2,000,000 active installs I over 300,000
users I 3,000 five-star reviews
Elementor is another WordPress page builder plugin that you
can easily use for landing pages. It uses the same drag and drop editing
interface to help you build powerful landing pages.
Free Trail
Free trail is available to test tools and explore design
possibilities.
Templates
Elementor includes two types of templates – page and block.
Pages are pre-designed landing pages, while blocks are like a CTA section. With
over 415+ pixel-perfect designer templates to choose from, one can create a
high-converting landing page templates for online business. The templates are
designed to fit every industry and need, ranging from sales pages and opt-in
pages to webinar, coming soon, home, and even giveaway landing page templates.
Pros
Only landing page builder on the list built
exclusively for WordPress sites.
Drag and drop builder.
Includes an open source project for developers,
which opens a whole host of innovative landing page tools.
Pricing scales with the number of sites the
software is installed on — not features.
Cons
Popup builder, widgets, dynamic content, and
theme builder are only available on paid plans.
Although MailChimp is best known for its email marketing
tool, it also comes with a built-in landing page builder that is free to all
MailChimp users. So, you can create as
many landing pages as you want with MailChimp at no cost.
Its generous freemium model has made it quite popular among
the budding enterprises. There are two
types of landing page templates- one for building your email lists and another
for promoting products.
Like most other landing page builders, MailChimp is easy to
use, with clear navigation and a clean interface. Although setting out the initial
opt-in process can be somewhat challenging as the menus are a little confusing.
Free Trail
Free trail is available to test the features and tools.
Templates
You can design beautiful landing pages with MailChimp in a
few minutes. Create a clear call to action that makes it easy for people to
join your list or buy your products. Landing page templates come in two
categories- basic and themed. Both use the drag and drop editor, so you can add
and remove content blocks to customize your content. The templates are designed
to capture visitor’s attention and prompt action. Landing pages are
automatically optimized to look great on any device.
Pros
Generous freemium plan.
Landing page tool is completely free to all
MailChimp users.
Cons
Good for email campaigns but a bit limited as a
landing page builder.
High-cost subscription plans.
Doesn’t provide the full suite of tools like
other landing page builders.
Disappoints when it comes to more advanced
automation.
Over 350,000 customers in 183 countries I over 1 billion subscribers every month
As the name suggests, Get Response is all about responsive
landing pages for high conversion. With more than 15 years of experience in the
industry, Get Response has built a strong reputation as an all-in-one marketing
solution in the market. Thanks to its
landing page builder service, as well as webinar hosting and simple CRM
integration. There are a lot of unique features that make GetResponse stand
out. With its flexible landing page
creator, you can choose to host your page for free on a GetResponse subdomain
or on a different server. The landing page creator is very intuitive and lets
users edit page elements with ease.
Free Trail
Get Response offers a free trial plan for 30 days without
the need to enter credit card details. You can try out all its features free
for a month and build an email list of up to 250 subscribers.
Templates
Get Response comes with a wide selection of free,
mobile-friendly templates for building beautiful landing pages. It offers over
500 high quality ready to use templates to choose from. And, you can choose the
one that fits your business needs and complete the look choosing from 5,000
Shutterstock images. Add a personal touch to your landing page and make it
ready in less than 30 minutes.
Sales pages, promo pages, opt-in pages, download pages,
video landing pages, webinar pages, thank you pages – You can create any type
of landing page with ease to generate leads and grow your business. Just choose
your favorite design and use the drag and drop interface to customize your
page. Move, resize, rescale, crop,
group, and reshape any element of your landing pages the way you want it to
appear on the screen.
Pros
Excellent marketing automation options.
Provides autoresponder functionality.
Offers a good range of analytics and reporting
options.
Split-testing functionality.
Cons
Drag and drop interface takes time to conquer
and can be difficult to use.
Templates could be more modern.
The pricing structure is a bit confusing.
Lead scoring and website tracking only available
in Pro plan.
10. LandingI
Created over 700 dedicated landing pages I Trusted by
4,000 companies
LandingI is a landing page builder that offers a
fully-featured landing page editor to design a flawless landing page. With
fabulous visual features and tools, any marketer or a business owner without
coding and IT skills can create stunning landing pages to capture more leads.
Landingi provides the most effective way to personalize
landing pages for PPC ads and target audience. It enables you to stand out from
your competitors with a guaranteed landing page success rate.
LandingI claims to offer unlimited landing pages, unlimited
custom domains, unlimited visitors, unlimited leads, and unlimited users on all
accounts.
Free Trial
There is 14-day free trail. With this free trial, the user
can test out any of the plans and product features.
Templates
Landingi offers 200+ customizable and stunning templates for
landing pages. Templates are tailored
for various goals and industries. The creation and organization process is
easy.
Simply click, drag and drop, and add or modify anything the
way to perfection. The landing page designs are optimized to fit flawlessly
across any kind of device or browser. The designs look great on different
devices including desktops, tablets, and smartphones.
Pros
SEO tools.
Industry and goal-specific templates.
Thousands of royalty-free stock images.
Third-party app integration and A/B testing.
SSL certificates for all pages.
Easy drop and drag editor for design
customization.
Cons
Pop-ups, Zapier integration, and A/B testing not
available on all plans.
Bottom Line
Driving traffic and conversion are two main goals for an
online store.
A few years back, both of these tasks were difficult because
marketers had no idea how to handle visitor’s traffic on the site and convert
them into sales.
Facebook ads, LinkedIn ads, Instagram ads were not around to
push visitor’s traffic to a page.
Today marketers have a lot of avenues to drive traffic and
upscale sales. Luckily, landing pages is one of the marketing tools that is
designed to capture a visitor’s information in exchange for an offer, so
marketers can convert visitors into leads and ultimately sales.
Now, anyone looking for leads on the internet can create a
landing page on its own with the help of landing page builder. Yes, landing
page building software is the magic answer to all of our conversion problems.
